Testy

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Young consultants

These days, “What do you want to do when you grow up?” is the wrong question to ask children in the USA. The question should be: “What job are you doing now?” American companies are ___1.___ more and more young people as consultants to evaluate products for child consumers. The 12-to-19 age group spends more ___2.___ a $100 billion a year in the USA. Specialist agencies have been created to help manufacturers ask kids ___3.___ all the latest trends in clothes, food and other markets. Children ___4.___ encouraged to play games to get into a creative mood. They have to write down any ideas which come into their heads. Some manufacturers prefer to do their own market ___5.___. The software company Microsoft has a panel of schoolchildren who give their opinions on the latest products and suggest new ___6.___. One 11-year-old, Andrew Cooledge, ___7.___ the manufactures that they should make more computer games which both boys and girls would like. Payments ___8.___ the work are really attractive. Andrew Cooledge was paid $250 and was ___9.___ some software. However, even if their ideas are valuable, the children will ___10.___ become rich. They cannot have the copyright to their ideas.